NSW Teachers Federation - 30th May 2019

Changing the Ratio ...

The demographic shift of the ad audience has far outpaced the demographic shift of the ad industry.

Ads have always reflected culture, but now we’re asking more.

Don’t just reflect society – push it forward.

And when brands do, they are seeing positive business results.

This isn’t a compliance issue, it’s an opportunity.

Changing the Ratio brings the Australian industry together to overcome biases (gender, cultural, age, disability and more) and create a better communications industry which leads to more effective and innovative work.

Changing the Ratio will bring together spectacular speakers and industry panel discussions, to allow attendees to walk away with practical tools, case studies and things to do right now that they can take back to their own organisation to drive diversity and inclusion. The 2020 conference is slated to launch in December 2019.

2019 Speakers .

Check out the fabulous line up of speakers bringing you practical tools, case studies and things to do right now to drive diversity.

Head of Marketing, ANZ, Facebook

The Founder and President of the Auburn Giants Australian Football Club

Global Content Lead, Kantar

Creative Consultant, Coffee Cocoa Gunpowder

Strategic Recruitment Manager, Southern Cross Austereo

Chief Executive Officer, Free TV Australia

Assistant Brand Manager, Dove ANZ

Global Partner and Sydney MD, the projects*

Charmaine Moldrich - CEO, OMA and MOVE

Academic Director and Program Adviser at RARE - Diversity Initiative by Google

News Director, ARN

National Business Director, China Social Solutions

Operations Manager - Pride Inclusion Programs, ACON

Managing Director, Edelman Australia

Greg Graham – BIO founder of The Nest Consultancy

Lecturer & Director, Monash University, Master of Applied Linguistics

People & Culture Director, The Works

Editor-in-Chief, Better Homes and Gardens

Chief Executive Officer, Diversity Council Australia Ltd

Senior Managing Consultant, IBM

Head of Marketing, Digital, Demand Generation and Channel, IBM

Head of Membership Services, Diversity Works NZ

Creative Director, TBWA\Melbourne

Creative Research Project Manager, Getty Images

Experience Coordinator, The Works

Founder & CEO, Starts at 60 and Travel at 60

Executive Partner, TBWA\Melbourne

Co-Founder, Artistic Director and Host, Bankstown Poetry Slam

Head Of Media Network, Australian Football League (AFL)

Digital Strategist, The Brand Agency

Chief Marketing Officer, ANZ

Publisher, Women's Agenda

Head of Talent Acquisition, WPP AUNZ
Plan your day

Schedule .

With a range of keynotes, industry panel discussions and short stories, plus plenty of opportunities to network.
8.15 - 10.50am

Morning Sessions

8.15 - 9am


9 - 9.20am

Open and Welcome by MC Mary Haddock-Staniland, Head of Membership Services at Diversity Works NZ

9.20 - 10am

Opening Keynote: How to get what you want. Presented by RARE.

David Slocum, Professor & Faculty Director – The Berlin School of Creative Leadership.

10 - 10.20am

Keynote: #ShowUs

Carmen Younis, Assistant Brand Manager, Dove ANZ

Petra O’Halloran, Creative Research, Getty Images

Fern Canning-Brook, Managing Director, Edelman

10.20 - 10.50am

Morning Tea – networking break

10.50am - 1.35pm

Mid-morning Sessions

10.50 - 11.30am

Panel discussion – Is the communications industry ageist? Presented by Cummins&Partners.

  • Moderator: Rebecca Wilson, CEO, Starts at 60
  • Julia Zaetta, Editor, Pacific Magazines
  • Greg Graham, Founder, The Nest Consultancy
  • Charmaine Moldrich, CEO, Outdoor Media Association
  • Carrie Barker, Global Partner and Sydney MD, the projects*

11.30am - 12.15pm

Diversity beyond gender

  • Peter Kirk, Head of Creative Services, Pluto Media: Indigenous story telling
  • Bridget Fair, CEO, Free TV Australia: Diversity on Screen
  • Jasmine Lansdell, People & Culture Director and Peter Psathas, Experience Coordinator, The Works: Seeing ability, not disability. 

12.15 - 12.35pm

Keynote: The hidden power of language: Presented by VMLY&R.

Dr Howard Manns, Head of Linguistics, Monash University

12.35 - 1.35pm


1.35 - 3.50pm

Afternoon Sessions

1.35 - 2.15pm

Debate: Are quotas the best way to achieve greater diversity in the advertising industry?

  • Moderator: Deborah Clay, News Director, ARN
  • Mari Kauppinen, Marketing Chair, IBM ANZ
  • Arthur Georgiou, Strategic Recruitment Manager, Southern Cross Austereo
  • Tarla Lambert, Publisher & Co-Owner, Women’s Agenda
  • Sarah Wyse, Head of Media, AFL
  • Lisa Annese, CEO, Diversity Council Australia
  • Ant Melder, Creative Partner, Coffee Cocoa Gunpowder

2.15 - 2.50pm

Keynote: How a philosophy of equality can inspire creative marketing solutions. Presented by Facebook

  • Moderator: Alexandra Sloane, Head of Marketing, ANZ, Facebook
  • Sweta Mehra, Chief Marketing Officer, ANZ
  • Ricci Meldrum, Executive Partner, TBWA
  • Matt Stoddart, Creative Director, TBWA

2.50 - 3.20pm

Accessing diverse markets

  • Amy “Fritz: Fridlund, Global Content Lead, Kantar
  • Di Sandhu, National Business Director,  China Social Solutions – partnership with China Social Solutions

3.20 - 3.50pm

Afternoon Tea – networking break

3.50 - 6.30pm

Late Sessions

3.50 - 4.10pm

Slam poetry performance

Sara Mansour, Co-Founder, Artistic Director and Host, Bankstown Poetry Slam

4.10 - 4.50pm

Panel: Using Courage for Change – LGBTI Perspectives on Changing the Ratio. Presented by WPP.

  • Tom Stevenson – Head of Talent Acquisition, WPP AUNZ
  • Elaine Czulkowski, Operations Manager – Pride Inclusion Programs, ACON
  • Katherine Maver,  Senior Managing Consultant, IBM
  • Simon Thuijs, Digital Strategist, The Brand Agency

4.50 - 5.30pm

Closing Keynote

Amna Karra-Hassan, The Founder and President, The Auburn Giants Australian Football Club


Closing Remarks

5.35 - 6.30pm

Cocktail party

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2019 Sponsors .

Thanking our amazing sponsors.

Supported by .

2018 Wrap Up .

Check out all the action from the 2018 conference - see you in 2019!

Advisory Committee .

Thanks to our advisory committee members for your thought and leadership in championing diversity and inclusion in our industry.

Anthony Xydis – Australian Radio Network
Ben Welsh – DDB Sydney
Bernie Johnson – Adrenalin
Cat Bowe – Facebook
Charmaine Moldrich – Outdoor Media Association
Chris Howatson –  CHE Proximity
Fern Canning Brooke –  Edelman
Imogen Hewitt – Havas Media
Jen Speirs – BMF
Jess Dunn – The Hallway

John Bevitt & Renata Freund – Honeycomb Strategy
John Diaz & Sarah Williams – oOh! Media
Karen Ferry – Leo Burnett
Karissa Fletcher – Westpac
Kate Chaffer & Nancy Hromin – Culture Zone
Kirsty Muddle & Kate Donnelly – Cummins&Partners
Louise Laing & Bella Twomey – G Adventures
Madel Giles – WPP AUNZ
Martin Cowie – OMD

Nicole McInnes – OVO
Paolo Modolo – AppNexus
Peter Kirk – Pluto Media
Rachael Townsley – Quantcast
Stefanie Digianvincenzo & Tara McKenty – RARE
Tessa Cavalot – HYLAND
Theo Zisoglou –  Bohemia
Uma Oldham – SBS
Victoria Berthinussen – Google

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